Jenny Cohen is Senior Vice President of Brand, Franchise and Consumer Relationship Management at the Walt Disney Company. Her team stewards the growth of TWDC’s brands, supports the development of character franchises, manages global consumer insights, recommends strategies around key consumer segments, spearheads the strategic deployment of customer information for personalization and marketing, and manages Disney’s consumer financial services.
Prior to her current role, Jenny launched and managed the Disney Visa Cards business, helped create Disney’s proprietary gift card program and assisted Disney businesses in developing payments strategies. Jenny has worked at Disney since 2001, starting in Corporate Strategy. Jenny has also held roles in marketing and strategy for Starwood Hotels, Pacific Theatres, and iexchange.com.
Jenny earned her B.A. in Economics from Stanford University, where she graduated Phi Beta Kappa with Honors. She holds an MBA from Harvard Business School where she graduated as a Baker Scholar. Jenny is originally from Louisville, Kentucky. She currently lives in Los Angeles with her husband and three children.
Sneak Peek into What You’ll Learn…
01:16 – Jenny shares her career journey that has led her to her current role as an executive at the Walt Disney Company.
02:56 – Jenny tells us the Top 4 Essential Tools that made her return to work after maternity leave successful.
14:08 – 3 Surprising Things we learn about career and motherhood as Jenny allows us to peer behind the curtain and understand how she manages to get everything done.
21:48 – Jenny shares how motherhood improved her performance on the job.
24:30 – The key piece of advice Jenny gives about what to do when it feels like both home life and work life have heated up at the same time.
34:06 – Brass Tacks— The lightning round of concrete advice and tips.
Quotable Quotes
- “Don’t judge yourself based on that yardstick that is created by others. Get clear about your priorities and what your line of balance and imbalance, then live by that.”
- “The more you can plan ahead and be ready, the more able you are to deal with the unexpected.”
- “Do not sacrifice on your own well-being to get it all done!”
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