Danica Kombol is the CEO of Everywhere Agency, a leading social media & influencer marketing firm that works with Fortune 500 companies to tell their stories online.
She founded the blogger network Everywhere Society to power the agency’s many award-winning influencer campaigns for clients like Macy’s, Carter’s/OshKosh, Coca-Cola, Newell Brands, Focus Brands, Cox Communications and others.
As a social media marketer, Danica draws on her extensive background as a television producer and PR executive. She began her career at Sesame Workshop and went on to become a successful television producer working on such legendary shows as Saturday Night Live and Kids in the Hall. She’s a frequent speaker at social media conferences and global forums.
Danica is a working mother with three grown children. She firmly believes it’s possible to embrace parenting and have a successful career but does not ascribe to the Sheryl Sandberg “Lean In” approach. Of “Lean In” she says, “I really had to learn to lean out – lean out of my perfectionist nature and sometimes take a back seat in my career to have a front seat at my kids’ soccer games, recitals and be present every night at the family dinner table.”
Danica serves on the board and the National Black Arts Festival. She’s a graduate of Leadership Atlanta and an alumna board member of the Atlanta Women’s Foundation and of WOMMA (Word of Mouth Marketing Association).
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Sneak Peek Into What You’ll Learn…
2:18 – Danica explains what influencer marketing means and why it’s an important part of successful marketing strategies.
7:23 – Danica shares the fundamental social media strategies business owners need to implement.
14:26 – Are you interested in growing your career? Danica discusses the importance of your digital profile in doing so.
18:55 – Danica provides specific, timely advice on the guardrails you need when managing your social media.
22:49 – Danica explains how and why she started her marketing firm, Everywhere Agency.
27:00 – Danica takes us behind the scenes of the beginning of her agency and describes how she was able to launch a successful firm during a deep recession.
32:37 – We learn how Danica juggles building her business while also being an active parent of three kids.
37:23 – Brass Tacks: The lightning round of concrete advice and tips
Quotable quotes:
“People do business with people. Your clients and your future clients want to get to know you as a human being….”
“Realize your strengths and weaknesses and realize what you need.”
